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5 Event Signage Ideas to Improve Your Attendee Experience

Gone are the days of big events being riddled with cookie-cutter cardboard cutouts and blink-and-you-miss-them brand posters. When it comes to your brand, creative and cutting-edge event signage is the best way to grab attention in a crowd.

Architectural graphics materials and application processes have come a long way over the past few decades. Now, you can wrap your message across nearly any type of surface and let your brand become an integral part of the experience itself.

Are you looking for fresh ideas for your next event or tradeshow? Here are five innovative event signage ideas to increase brand awareness and improve your attendee experience.

1. WELCOME YOUR GUESTS IN STYLE

You know what they say about first impressions. Before your guests take even one step inside your event, make sure they’re being properly greeted by your brand.

An arched display is a great way to accomplish this! It can also set the tone for your entire event and give your attendees a taste of what their day has in store for them.

2. IT’S OKAY TO GET DIRECTLY IN THEIR FACE

No, we don’t mean shoving brochures and pamphlets in your guests’ faces as they walk in the gates. Rather, give them the option to become a voluntary walking billboard with creatively branded swag. Sure, branded hats and t-shirts are nothing new, and lanyards and can koozies are all the rage these days, but your handouts can be literally anything.

It doesn’t even have to be free! If it’s something unique and fun—such as a mini basketball or megaphone—people will pay to tote it around all day.

3. DON’T BE AFRAID TO GET A LITTLE DIRTY

There are plenty of big brands out there (we won’t name names) who are deathly afraid to have their logo associated with anything considered “unclean.” But if you’re sponsoring an event such as a rodeo or monster truck rally, a little dirt is the name of the game and can score you plenty of points with the fans.

No matter the event, there is always room to wrap your brand where no one else is willing to go. Garbage cans, recycling receptacles, and porta-potties are all great examples of places your brand can really shine (comparatively, of course).

4. LET YOUR DESIGNS MOVE FROM ONE MEDIUM TO THE NEXT

Who said your event signage needed to stick to one surface? Some of the best ad campaigns of the past 10 years have seamlessly incorporated TV spots, billboards, magazine spreads, and website banners. Why should your event be any different?

Your attendees are much more likely to take notice if your architectural graphics jump off the wall, splash across a free-standing sign, entangle an interactive object, and melt into the floor beneath their very feet. Sure, it takes some extra planning, but it will be totally worth the effort!

5. MEET YOUR GUESTS AT THEIR LEVEL

If every one of your graphics is positioned perfectly at eye level, you’re missing out on a significant portion of your attendees. Your guests aren’t likely to be on their feet every second of the day, so make sure your signage meets them where they’re at.

Bleachers, chairs, and even the ground beneath their feet are great places to display your brand to the weariest of attendees. And the best part is, you know they’re not moving fast enough to miss it!

STAND OUT AT YOUR NEXT EVENT WITH BRAND INK

Whether your business is sponsoring a big event or attending an industry tradeshow, guests will be impressed by your unique and professional signage created by our team. From custom graphics to retractable banners, we have the creativity and expertise to bring your brand to the next level. Contact us today to discuss your event.