Are you looking to transform your workspace and showcase the true strength of your brand? Whether you’re looking to enhance a single window or an entire arena, professionally installed wall wraps for offices and businesses are one of the best ways to create a visually engaging environment your customers—and the world—will love.
That doesn’t guarantee your designs will be a success, however. To best represent your company and get the greatest ROI on your branding investment, read our five pro tips for effective commercial wall wrap design.
PRO TIP #1: ALWAYS CONSIDER THE PURPOSE OF YOUR WALL WRAP
What is the primary goal of your design? Is it to promote your brand, improve navigation, or simply give your customers something nice to look at while they’re spending time in your establishment? Whatever the purpose, make sure you don’t lose track of that as you’re fleshing out your design.
For instance, an elaborate design is great for a wall mural in the lobby of your building. That same level of detail, however, would be way too distracting on a navigational sign and could spell frustration for your visitors.
PRO TIP #2: CREATE DESIGNS THAT ARE TIMELESS AND ON-BRAND
When it comes to architectural wall wraps, there are two main types to choose from: temporary campaigns and evergreen artwork that will last for years to come. Only one of those options is going to make the most of your marketing dollars, and we bet you can guess which one.
If your company is launching an updated logo, a new style guide, or some other form of branding initiative, that’s a perfect opportunity to refresh your workspace with matching wall graphics. While these new designs won’t last forever, it’s a much safer bet than going all-in on creative elements your company hasn’t touched in well over a decade.
PRO TIP #3: MAKE ANY TEXT EASY TO READ FROM A DISTANCE
Whether your wall wrap is meant to be viewed from across the room or across the street, you need to make sure any text you include is fully legible at that distance. This, of course, includes your business name, logo, and any other intricate elements you plan to include.
While interior wall wraps and signage are allowed a bit more leeway in this department, if your visitors need to get so close they could reach out and touch the wall, you should probably consider enlarging your design.
PRO TIP #4: EXTEND YOUR DESIGN BEYOND A SINGLE WALL
While you might have the perfect wall picked out for your wrap, don’t feel like you need to be limited to just one blank canvas. If you’re going to spend the money to wrap your property, consider making the most of the entire space to fully maximize your ROI.
If your design allows for it, you can really catch (and keep) the attention of your guests by extending your visuals around corners, onto the ceiling, and even along the length of the floor. Just be sure you plan your design around any interruptions such as doors, windows, trim, and large furniture.
PRO TIP #5: GET YOUR LANDLORD’S PERMISSION FIRST
We’re well aware of the old adage, “Ask forgiveness, not permission.” The thing is, when it comes to altering the appearance of your rented place of business, we highly encourage the opposite wisdom. Unless you own your property outright, we recommend you reach out to your building’s landlord before moving forward with any work.
Even though professionally installed wall wraps can be easily removed without causing any damage, your landlord may have a clause in your lease that restricts graphics of a certain size or in a particular area of the building. And when it comes to large, exterior signs and wraps, you may even need to get a local authority permit, so be sure to contact your local zoning office just in case.
TAKE YOUR BRAND TO NEW HEIGHTS WITH BRAND INK
Even an award-winning recipe can be ruined by an inexperienced chef. If you’ve spent the time and energy to create the perfect wall wrap for your office—don’t throw it all away by hiring the cheapest installer in town. And if you’re looking for professional assistance with your design, all the more reason to choose a company that knows all the rules of architectural graphic design—and when to break them.
Whether you’re looking to breathe life into a new brand or take your growing business to the next level, our team of professional designers, manufacturers, and installers has the expertise and experience to get the job done right—the first time. With our in-house design, quick turnarounds, and 3M-certified quality, wrapping your workspace with Brand Ink is the best way to elevate your brand in the eyes of your customers.
Contact us today to request a FREE wall wrap quote for your business.