What is Brand Signage?

When most people think of branding, they think of logos and taglines, but there is much more to the brand signage meaning than that! In fact, a big part of brand building is creating a consistent visual identity for your company, and much of that is accomplished through brand signage.

Brand signage is any type of sign or graphic that displays a company’s name, logo, or other branding elements. It can be used in both indoor and outdoor settings and can be as simple as a small logo decal on a door or window, or as complex as a large, illuminated sign on the side of a building.

Where Can You Implement Signage and Branding?

There are many places where brand signage can be used to effectively promote your business. Some common locations include:


Example of a POP Display in a store

POP Displays
Increase revenue and brand awareness by encouraging impulse Point-Of-Purchase sales. Utilize your existing countertop, storefront, floor, or wall space, Brand Ink’s design and production teams will work with you to create powerful displays that help guide customers to your products and services.



Example of a sign display for a salon

Get noticed with an attention-grabbing storefront and window signage. Signs on your storefront can help customers find your business, even if they’re not familiar with the area. We offer everything from decals and murals to banners and posters to transform your storefront into a marketing tool that engages consumers.



Example of brand signage for the X Games

Tradeshow & Event Signage
Whether you’re hosting a company event or sponsoring an industry tradeshow, you want your brand to stand out in the crowd. Grab the attention of attendees and leave them impressed with unique and professional signage from Brand Ink. To learn more, check out our five event signage ideas to improve your attendee experience.



Corporate OfficesExample of a corporate interior wall wrap
Meeting rooms, lobbies, and reception areas are all great places to showcase your brand signage. In addition to general branding, we’ve helped many companies use wall wraps to display their mission statement, core values, important business milestones, cultural messages, and more.



Brand Signage Services & Solutions

At Brand Ink, we offer the following custom brand signage solutions:

  • Rectangular & Die-Cut Signs
  • Storefront Signage
  • Window Graphics
  • Interior Decals
  • POP Displays
  • Reflective Signs
  • Event & Tradeshow Signage
  • Retractable Banners
  • Indoor & Outdoor Banners
  • And more!

Sign Material Options

Durable materials ensure your message delivers maximum impact while a variety of sizes, shapes, styles and finish options result in endless opportunities for customization.

Brand Ink has signage available in the following materials:

  • Backlit
  • Coroplast
  • Foam Core
  • Metal
  • Plastic

Brand Signage Guidelines and Best Practices

Brand Signage Guidelines Header_R2

As a business owner, you know that a well-designed sign can help customers find your business, learn about your products and services, and feel inspired to patronize your establishment. In this article, we’ll provide you with brand signage guidelines and best practices so you can create the most effective and visually striking displays to help strengthen your brand.

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