Vehicle Wrap FAQ
|If you’re considering getting your vehicle wrapped for the first time, you probably have some questions. Before you go and make this important investment, however, you should make sure you have all the information you’ll need.
As the Twin Cities’ foremost vehicle wrap design and installation team, we’ve been approached with countless questions over the years. Read on for our most commonly asked vehicle wrap questions with answers from Brand Ink experts.
WHAT IS A VEHICLE WRAP?
Also known as vehicle graphics or vinyl wraps, vehicle wraps are large graphics or decals that can be applied over the top of the paint and/or windows. Vehicle wraps can be any size, color, or finish, such as gloss, matte, pearlescent, or transparent.
Compared to a custom paint job, vehicle wraps are a much faster and more cost-effective method of partially or completely changing the look of the vehicle. They can also be removed at any time to restore the original look of the vehicle, if necessary.
WHAT IS THE BEST VEHICLE WRAP MATERIAL?
Almost all vehicle wraps are made from a thin vinyl film. With that said, not all vehicle wraps are created equally. At Brand Ink, we only use 3M™ Commercial Vehicle Wrap products due to their unmatched quality, reliability, and industry-best warranty. As such, we are a 3M MCS warranted manufacturer and certified installation company.
HOW MUCH DO VEHICLE WRAPS COST?
Vehicle wraps are unique to each application, and thus the cost can vary greatly from vehicle to vehicle. This can depend on any or all of the following:
While a basic decal package can start as low as $425, a fully wrapped vehicle with a custom design and imagery can approach the $10,000 mark. With that said, the industry average for a full vehicle wrap is between $3,500 – $7,500. Please give us a call and tell us about your project so we can recommend the most cost-effective ways to complete your wrap without compromising your goals.
ARE VEHICLE WRAPS WORTH THE MONEY?
Vehicle wraps are an important part of building credibility and uniform branding for your business. It’s also one of the most cost-effective methods of brand advertising, with an unbelievably low average cost per impression (CPI) of just 15¢ over the lifespan of the wrap. Compare that to the average CPI of more traditional advertising media across the United States, such as TV ($27), radio ($11), print ($25), and billboards ($9), and you’ll see just how much of a value vehicle wraps can be to your business.
WHAT’S THE DIFFERENCE BETWEEN A PARTIAL AND FULL VEHICLE WRAP?
Vehicle wraps can be classified into four major categories:
DO CAR WRAPS SCRATCH EASILY?
Because vinyl wraps are nothing more than a thin film on the surface of your vehicle, they are susceptible to scratches, nicks, and scrapes. While light surface scratches will disappear when exposed to the sunlight on warm days, they can also be removed by heating the film with a heat gun or hairdryer. Deeper scratches will not come out, but since the damage rarely makes it all the way through, you’re still protecting the painted surface below.
HOW DURABLE IS A VINYL WRAP ON A CAR?
As with most products, the quality of the vinyl wrap you purchase will determine how well it holds up to normal wear and tear. While most vehicle wraps are durable enough to sustain light surface damage, if you want a truly blemish-free look you can request that your installer apply additional graphic protection.
HOW LONG DOES A VEHICLE WRAP LAST?
The average professionally installed vehicle wrap will last at least 7 years, depending on the quality of the material. Brand Ink only uses industry-leading 3M™ products that are designed to last seven years or longer without any fading. In fact, 3M guarantees our work will stand the test of time through their MCS™ Warranty program.
WHAT IS THE 3M MCS WARRANTY PROGRAM?
We are proud to be certified by 3M to offer the 3M MCS Warranty on finished graphics that meet their exacting requirements. This program covers finished graphics using products designed and tested for optimal compatibility and performance for jobs that demand the very best.
HOW LONG DOES VINYL WRAP LAST ON RIMS?
As long as the rims are in good, “like new” condition, the vinyl wrap should last at least 7 years, the same as the main body of the car.
DOES WRAPPING A CAR VOID THE WARRANTY?
No, wrapping your vehicle does not void the manufacturer’s warranty. It is only voided if the manufacturer’s labels are removed, the maintenance schedule is neglected, or the wrap is installed improperly by non-professionals.
WHAT ARE SOME COMMON DIY CAR WRAP ISSUES?
It doesn’t matter how many car wrap guides you read or tutorial videos you watch, if you plan on wrapping your vehicle yourself, there’s a very good chance you’ll run into at least one of the following problems:
The only way to guarantee these mistakes don’t happen is to hire a vehicle wrap expert in your area.
DO VEHICLE WRAPS DAMAGE PAINT?
In short, no. Factory paint in good condition will have absolutely no issues when a vehicle wrap is professionally removed. If there is pre-existing chipped paint or rust, those will likely come off upon removal, so it’s recommended that you fix those issues before your wrap is installed.
IS IT NORMAL FOR A VEHICLE WRAP TO HAVE WRINKLES OR BUBBLES?
The occasional wrinkle or bubble is common with any vehicle wrap, especially on severely concave or rounded surfaces. That is why professional installation is highly recommended, as experienced vinyl wrappers use special techniques designed to eliminate these minor imperfections.
WILL THE WRAP ADHERE TO MY VEHICLE’S SURFACE?
3M Commercial Vehicle Wrap adheres well to almost any vehicle surface. If you have questions about a particular material, we can schedule a time to test the surface in question before installation.
CAN I WRAP A CAR THAT I’M FINANCING?
Even if you’re paying for your vehicle through financing, you can still have it vinyl wrapped. Since you’re actually protecting the value of your vehicle, it rarely concerns the banks at all.
CAN I WRAP A LEASED VEHICLE?
When it comes to wrapping a leased or rented vehicle, you should always obtain permission from the owner before making any alterations. However, this is a fairly common practice, as many of the minor scratches and damage incurred during normal use will come off with the wrap when it’s time to trade in the vehicle.
DO I HAVE TO DECLARE IF I WRAP MY CAR?
While it may not seem necessary, you should absolutely declare your vehicle wrap to your insurance company. Not only will that avoid any risk of your policy being invalidated, but in the event of an accident, you will be able to include the cost of the wrap in your claim. If your wrap significantly changes the color or appearance of your vehicle, you should also notify the DMV so they can update your vehicle registration. That way, the recorded color of your vehicle matches up with the actual color, which will be a big help to the police should your vehicle ever get stolen.
HOW DO I WASH A WRAPPED VEHICLE?
You can wash your wrapped vehicle the same way you would a non-wrapped one. A professionally installed vehicle wrap is designed to withstand routine cleaning and inclement weather.
WILL GAS SPILLS RUIN MY CAR WRAP?
Just like with your regular paintwork, spilled fuel can cause damage to your vinyl wrap over time. If you notice any drips after filling up your tank, use a paper towel to wipe it off until you can get home and properly wash the area with soapy water.
CAN I PARK MY WRAPPED VEHICLE IN THE SUN?
While you can definitely park your vehicle anywhere you want, if you want to maintain the pristine condition of your vehicle wrap, we don’t recommend leaving it directly in the sun for very long. Excessive hot (and cold) temperatures can start to break down the vinyl material. Try to park in a garage, ramp, or shady spot if possible.
WHEN SHOULD YOU NOT WRAP YOUR CAR?
While we here at Brand Ink are huge proponents of vehicle wraps, there are a few instances where we DO NOT recommend this service. These include:
WHAT IS YOUR TYPICAL VEHICLE WRAP TURNAROUND TIME?
Our turnaround time from receiving final artwork approval to installation is generally 7 business days. If you have a tighter timeline, let us know and we’ll do our best to accommodate your needs.
CAN YOU REMOVE MY EXISTING WRAP?
Wraps are designed to be removed without damaging the vehicle’s paint finish. When you are ready to have the wrap removed, one of our teams can come to your location to remove the wrap. Alternatively, with the proper tools, you should be able to remove the wrap yourself. Wraps will remove cleanly within the first 8 years of service. After 8 years, the wrap can still be removed, but removal should be done by professionals.
CAN YOU INSTALL MY CUSTOM CAR WRAP DESIGN?
We would be happy to install your pre-made vinyl graphics. We can install at our facility, send a team to you, or work with someone within our install network to complete your project.
CAN YOU HELP ME WITH MY VEHICLE WRAP DESIGN?
Yes, Brand Ink offers in-house graphic design services. From logo creation to full wrap designs, our team can assist you with your creative projects. Contact us today to discuss your project.
STILL HAVE QUESTIONS?
Brand Ink has the answers. If you didn’t see the answer you were looking for, give us a call or send us a message and we’d be more than happy to provide you with that information.