Have you ever walked past a boringly bare section of wall, window, or floor and thought to yourself, “Could I put my company’s logo on that?” If you have, then you’re certainly in good company.
Architectural graphics are all the rage these days—and for good reason! People are much more likely to notice—and remember—your brand if it’s seen on an unexpected surface instead of a sign, billboard, or other common out-of-home location.
But not all surfaces are ideal for applying graphics, right?
The short answer is—sort of. The longer answer is that you may be surprised at how many work much better than you’d think.
Here are five such surfaces that are surprisingly great for architectural graphics.
1. BRICK WALL GRAPHICS
You might think a bumpy surface such as brick would be a problem for wall wraps, but you’d be dead wrong. Advancements in graphic film technology allow it to conform to even the roughest textured walls with ease.
At Brand Ink, we use only the highest quality 3M™ Envision™ Textured Surface Film that’s backed by the most complete and robust graphics warranty in the industry. That way, come wind, rain, or snow, you’ll know your brand’s logo or mural isn’t going anywhere.
2. ROOF GRAPHICS
Sometimes the best places to advertise our brands are right over our heads! Whether your rooftop is surrounded by taller buildings or squarely below a high-traffic flight path, you can catch the attention of far more eyeballs than you might think.
Architectural graphics work great for permanent structures with metal, tile, cement, and other common roofing materials. They are also ideal for temporary event structures, such as the vinyl tent seen above.
3. CONCRETE TUNNEL GRAPHICS
Want to make sure your brand gets noticed by passersby? Try completely surrounding them! A concrete tunnel is a great way to fully immerse pedestrians in your brand’s colors or a landscape mural of your choice.
Whether the concrete is smooth or textured, Brand Ink can recommend the best product that will look great and last for years to come.
4. HARDWOOD FLOOR GRAPHICS
If you’ve ever been to a basketball game or a middle school gymnasium, you’re probably already aware that hardwood floors are a great surface for applying graphics. But did you know that they’re also one of the most eye-catching and effective places to put your brand’s logo or message?
Recent studies show that the average American spends roughly 3.3 hours per day staring down at their handheld screen. So, while your audience is completely oblivious to your competitor’s eye-level signage, you can snag their attention with anything ranging from simple social distancing stickers to complete room transformations (as seen in the basketball court-inspired presidential hotel suite in the photo above).
5. GLASS DOOR AND WINDOW GRAPHICS
While glass is one of the best surfaces for architectural graphics, it’s also one of the most difficult to get right. Many different factors can influence the performance of the wrap, such as the quality of the materials, condition of the glass, and amount of direct sunlight. That’s why it’s important to choose an architectural graphics professional who knows what they’re doing.
The other cool thing you can do with glass is to make your design visible from the outside but completely see-through from the inside. This is done by using a special perforated film that uses a continuous hole pattern to create the one-way mirror-like effect.
LOOKING TO WRAP A UNIQUE SURFACE?
Brand Ink has you covered! Our design and installation experts have applied graphics to nearly every type of surface imaginable. Whether you need a single window or an entire arena wrapped, no project is too big or too small.